New articles
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Nambu Tekki|The 400-Year-Old “Usable Art” from Iwate
Born in the land of Tohoku, Iwate, Nambu Tekki (Southern Ironware) represents the harmony of Japanese craftsmanship and everyday beauty.Developed…
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What Do Kyoto’s Maiko Actually Do?
The kimonos of maiko stand out vividly against the streets of Kyoto.However, behind their glamorous appearance lies a job supported…
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Echizen Uchihamono ∣ Japan’s Three Great Blade-Making Traditions
Echizen Uchihamono, traditional forged cutlery from Fukui Prefecture, has been crafted by hand for over 700 years. In Echizen City,…
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What readers are saying

LiviLou
Omg, WTFwasabi is such a vibe! I’ve been obsessed with Japanese street style and this site totally gets it. Love the PopJapan stuff—it’s giving real Tokyo energy. Definitely bookmarking this for my next trip. 💖💼🍜

MarcoR.
WTFwasabi has some really niche content, especially in the Traditions section—I respect that. That said, some articles could go deeper. Like, if you’re gonna talk about kamon, let’s see the evolution, not just cool symbols. Still, better than most superficial Japan blogs out there.

Thom Anders
As someone planning a six-month trip through rural Japan, WTFwasabi has been invaluable. The articles on regional festivals and customs offer the kind of context mainstream travel sites often ignore. It’s evident the writers know their subject matter—not just as tourists, but with cultural sensitivity. Highly recommended.