My Hero Academia × GiGO Campaign (September 12 – October 31, 2025)

In autumn 2025, GiGO amusement facilities across Japan will host a special collaboration campaign with My Hero Academia. From exclusive crane game prizes to limited-time food items, this event is packed with must-see highlights for fans. The campaign runs from Friday, September 12 to Friday, October 31, 2025.

What is GiGO? Japan’s Game Center Culture

“GiGO” is a nationwide chain of large-scale amusement centers in Japan. Inside, you will find the latest arcade machines, photo booths, and especially rows of crane games (UFO catchers), which are extremely popular in Japan.

Unlike ordinary toy machines overseas, Japanese crane games often feature exclusive merchandise and limited-edition collaboration items. Events like this My Hero Academia campaign turn game centers into gathering spots where fans compete to win special goods.

Get Original Stickers

For every 500 yen spent on target machines, you will receive one original sticker (9 types total). These feature adorable deformed character designs that collectors will want to complete.

Size: Approximately 6cm W x 9cm H
※All images and illustrations are for illustrative purposes only.※Quantities are limited.※Available while supplies last.※Please note that you cannot choose the design.

Exclusive Crane Game Prizes

GiGO-exclusive plush toys and figures will be released during the campaign.

• Chibi Plush (6 types): Available from September 12 (Fri)
• Figures: Izuku Midoriya & Katsuki Bakugo: Available from September 22 (Mon)
• Figures: Shoto Todoroki & Endeavor: Available from September 25 (Thu)

Chibi stuffed figure, size: approximately 8.5cm high
Figure size: approximately 12cm-18cm
*Depending on the character

Hero Academia Yaki

The popular GiGO food item “Academia Yaki” will also be available.
These character-shaped baked sweets cost 600 yen each, offering both delicious flavor and a sense of exclusivity for the collaboration.

Acrylic Charms & Drink Collaboration

• Acrylic Charms (random, 9 types): Comes with each Academia Yaki purchase.
• Drink Collaboration: Order a collaboration drink and receive one random acrylic charm (9 types total).

※All images and illustrations are for illustrative purposes only.※Quantities are limited.※Available while supplies last.※Please note that you cannot choose the design.

Both feature special illustration designs.

App Coupon (Supplement)

The GiGO app will distribute coupons during the campaign. However, these are primarily aimed at residents in Japan. For tourists, even without using the app, the crane games, food, and limited goods are more than enough to enjoy.

What This Event Shows

The My Hero Academia × GiGO campaign is not just about exclusive goods—it highlights how anime culture blends naturally into everyday entertainment in Japan. Game centers are more than arcades; they are cultural spaces where fans meet limited items through crane games and themed food. This event reflects how collaboration campaigns have become a familiar part of Japanese pop culture, offering visitors a glimpse into the way fandom and daily leisure overlap.